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Sony Bravia LCD TV case study - how impactful is TV advertising?

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Thursday, 23 April 2009 21:06

How impactful is TV advertising? (Sony Bravia case study)

123Brackets asked twenty people what LCD TV they considered to be the best on the market, and 80% answered the Sony Bravia LCD TV.

When questioned a little further, the reason provided for recommending this particular LCD TV was positive brand awareness created by the hugely successful run of tv adverts made by London hot house Fallon.

If you’ve not seen the award winning Sony Bravia LCD TV Plasticine Rabbits, Paint and its most recent effort, then take a look; the ads clearly position the Sony Bravia LCD TV as a must have luxury item that delivers high definition colour.

With so many brands clamouring for consumers’ attention, it seems even in age where we are bombarded with media messages, if you get the message right, it works.

If you are thinking of getting a Sony Bravia, visit the Sony Bravia LCD TV guide to help you choose, or read our guides here.

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