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Wednesday, 22 April 2009 10:29

Founded in a bombed out building in Tokyo in 1945, Sony has went on to become one of the largest media and electronics companies in the world. Originally called Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation) the name was changed to Sony in 1955. Sony began producing televisions in 1960 and moved into the flat panel market in 2001. The makers of XBR product line with WEGA technology, Sony offers an assortment of LCD televisions. Rear projection models vary in size from 42-70" while flat panels come between 23-42". Their wireless or 'location-free' models are 7-12", and their front projection system offers a viewing area up to 25'. All (except the portable models) are equipped to handle HDTV, and most come with digital cable card slots.

Type Public
(TYO: 6758)
Founder(s) Masaru Ibuka
Akio Morita
Headquarters Flag of Japan Minato, Tokyo, Japan
Area served Flag of World Worldwide
Key people Sir Howard Stringer (Chairman, CEO & President)[1], Ryoji Chubachi (Vice Chairman), Nobuyuki Oneda (Executive Vice President and CFO)
Industry Consumer electronics
Products Audio
Communications and Information Technology
Electronic components
Motion Picture
Online Business
Services Financial services
Revenue US$ 100 Billion (2009)[2]
Operating income US$4 Billion (2008)[3]
Net income US$ 10 Billion (2009)[citation needed]
Total assets US$ 190 Billion (2009) 3trillion y
Total equity US$ 30 Billion (2009)
Employees 180,500(as of 32 March 2008)[1]
Subsidiaries List of the subsidiaries


2008/2009 models from Sony

Sony has introduced several new Bravia televisions for it's 2008/2009 lineup – each containing its own unique feature set. Below is a breakdown of current Sony Bravia models both in the XBR series and the regular series.

Sony Bravia XBR9 Series

New for 2009, Sony will be releasing the Bravia XBR9 series of LCD televisions. While LED backlighting is all the rage at CES 2009, the XBR9 TVs won't be using it. It does feature a 1080p, 240Hz panel (120Hz in the 32" model) and is available in 52", 46", 40" and 32" sizes.
Sony Bravia XBR9 Series: Sony Bravia KDL-52XBR9, Sony Bravia KDL-46XBR9, Sony Bravia KDL-40XBR9, Sony Bravia KDL-32XBR9

Sony Bravia V Series

Sony brings 120Hz refresh rates into it's mid tier models with the Bravia V series. The 1080p, 120Hz V series LCDs also feature Sony's Motion Flow dejudder processing.
Sony Bravia V Series: Sony Bravia KDL-52V5100, Sony Bravia KDL-46V5100, Sony Bravia KDL-40V5100

Bravia XBR6 Series

The XBR6 models are the lowest tier of the newer models for 2008/2009. They are available in 5 sizes – 32, 37, 40, 46, and 52. However, the 32 and 37 inch LCDs have their own styling. The KDL-32XBR6 and KDL-37XBR6 models do not feature the 120Hz MotionFlow technology present on the larger XBR6 models. They also lack the TV Guide Onscreen feature and the optional colored speaker grills. The KDL-40XBR6, KDL-46XBR6, and KDL-52XBR6 do feature MotionFlow 120Hz refresh rate. They house a USB port for easy playback of music and photo gallery. There are 4 HDMI inputs as with the prior models. Continuing from the XBR5 series will be the Pro Full Video processing technology which has helped Sony bypass many competitors by providing superior processing for smoother imaging. The PRC-MFv2.5 processor creates a high density video signal that most processors cannot match. Taking some technology improvements from the XBR4 series, the Bravia XBR6 series will continue with 10 bit processing matched with a 10 bit 1080p display panel. Rather than the entire bezel being swapped out, Sony has given owners of the XBR6 series the option of changing out the speaker grill to another color. The unit comes standard with a silver speaker grill.
Sony KDL-32XBR6, Sony KDL-37XBR6, Sony KDL-40XBR6, Sony KDL-46XBR6, Sony KDL-52XBR6

Bravia XBR7 Series

The XBR7 series comes in two sizes only – the 40" KDL-40XBR7 and the massive 70" KDL-70XBR7 . Sony must have spotted a gap niche in the marketplace in these two sizes. In addition to the enhancements on the XBR6 series LCD such as 120Hz refresh rate for eliminating motion lag, and DLNA compliance for more accurate color information, the XBR7 series Bravia also incorporates the next generation Bravia Video engine 2 EX video processing (40") and the Bravia Engine 2 Pro digital in the 70" LCD. This technology takes the previous Pro Full digital video processing to a new level of eliminating video noise, motion artifacts, and motion blur. There is also an added RS-232 port in the XBR7 series (to help those installers). Sony continues to use its impressive and well received XrossMediaBar user screen with the Enhanced XMB menu system.
Sony KDL-40XBR7, Sony KDL-70XBR7

Bravia XBR8 Series

Sony's top of the line offering for 2008/2009 is the XBR8 series LCDs. In addition to many of the standout features present on the XBR5, XBR6 and XBR7 the KDL-46XBR8 and the larger model have a local dimming feature for improved contrast in "localized" areas of the screen in order to enhance contrast in some areas while leaving it as is in others. This is accomplished partly through use of the new LED backlight contained in the XBR8. It's an interesting feature and we're looking forward to testing it as soon as this model (due out in September or October of 2008/2009) comes out. Another step up feature of this LCD is LED (light emitting diode) backlighting (rather than the standard fluorescent style bulbs). This will drastically improve the brightness and thus the contrast of the LCD over other models. Sony calls this specification TRILUMINOS RGB LED because it contains all three color LEDs. Also present in the KDL-55XBR8 and the 46 inch model are the DLNA compliance feature for more natural color rendition, and of course the ubiquitous specification for all new Sony LCDs – the ever present optional colored speaker grille.
Sony KDL-46XBR8, Sony KDL-55XBR8

Bravia V4100 Series

The V4100 series features 120Hz refresh rate and 1080p panel. The KDL-40V4100 and the larger KDL-46V4100 and KDL-52V4100 contain Sony-exclusive features like the XMB (Xross Media Bar®) with 3D graphics, DMex capability so you can add functionality to your TV, and picture quality technologies like ACE (Advanced Contrast Enhancer) and BRAVIA Engine 2™ that make images come alive. It has a gloss black design frame and 24p capability for getting the most out of Blu-ray Disc™ and DVD movies. There are 4 HDMI inputs.
Sony KDL-40V4100, Sony KDL-46V4100, Sony KDL-52V4100

Bravia W4100 Series

What's the difference between the V4100 series and and W4100 series? Great question for these easy to confuse model numbers. Our staff cant find much difference. It appears the dynamic contrast ratio is listed for the KDL-40W4100, KDL-46W4100 and the KDL-52W4100 at 30,000:1 while it is not listed for the V4100 series. It may be that the W4100 has higher contrast. The likely reason for the different model numbers is that the products are sold through different retail channels (outlets).
Sony KDL-40W4100, Sony KDL-46W4100, Sony KDL-52W4100

Bravia M4000 Series

The smaller M4000 series telvisions from Sony come in multiple colors and feature Bravia Engine 2 technoloy and Bravia Theatre Sync.
Sony KDL-19M4000, Sony KDL-26M4000, Sony KDL-32M4000, Sony KDL-37M4000

New from Sony for 2009

Sony Bravia VE5 Series

The new BRAVIA VE5-series models offer substantial power savings thanks to a zero-watt standby power switch, along with motion and light sensors that minimize energy usage without compromising performance.
Sony Bravia VE5 Series: Sony Bravia KDL-52VE5, Sony Bravia KDL-46VE5, Sony Bravia KDL-40VE5

Sony Bravia Z Series

Sony's new Z-series models feature an Ethernet connection, allowing the sets to directly access Sony BRAVIA Internet Video content using an existing broadband connection. The service offers one of the largest selections of free and premium movies, TV shows, sports, music and more from an array of partners like Amazon Video on Demand, YouTube(R), Yahoo!(R), Slacker, and others.
Sony Bravia Z Series: Sony Bravia KDL-52Z5100, Sony Bravia KDL-46Z5100, Sony Bravia KDL-40Z5100

Sony Bravia W Series

Bolstering the recently announced 2009 BRAVIA(R) LCD HDTV line-up, Sony Electronics today announced a series of additional networked models with full 1080p resolution. This new W-series adds an economic HDTV option, while delivering the same interactive functionality as the recently announced BRAVIA Z5100 and XBR9 models.
Sony Bravia W Series: Sony Bravia KDL-52W5100, Sony Bravia KDL-46W5100, Sony Bravia KDL-40W5100

Sony Bravia S Series

An entry level line of Bravia LCDs, the S series of televisions bring 1080p resolution to more budget minded consumers looking for an LCD from a top tier brand. While the Bravia S series gets the upgrade to 1080p, they do not get the 120Hz refresh rates found in most high end LCDs.
Sony Bravia S Series: Sony Bravia KDL-52S5100, Sony Bravia KDL-46S5100, Sony Bravia KDL-40S5100, Sony Bravia KDL-32S5100


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3.26 Copyright (C) 2008 / Copyright (C) 2007 Alain Georgette / Copyright (C) 2006 Frantisek Hliva. All rights reserved."


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